The Standard Group comprises, the Standard newspapers, KTN, Radio Maisha, PDS, Standard Digital and Think Outdoor Services.
The group is in the
processes of strengthening its management and leadership team by
recruiting highly motivated, qualified, experienced and competent,
individuals to the following positions.
Marketing Manager
The job holder will have
the primary accountability for developing, maintaining, and executing
marketing strategies and comprehensive marketing plans to meet the
commercial objectives of all the brands of the Group.
Roles and Responsibilities
- Work closely with the CEO, functional heads, external marketing agencies and other stakeholders to drive business growth in readership and circulation, viewer-ship, listener-ship and advertising.
- Develop and execute marketing plans and programs, including pricing strategy, to support sales and revenue objectives of the group.
- Coordinate market and customer research to identify market requirements for existing and future brands
- Work pro-actively and effectively in partnership with the commercial and sales & distribution functions to ensure efficient execution of joint initiatives.
- Monitor, review and report on all marketing activities and results.
- Manage and coordinate all marketing, Advertising and promotional activities
- Identify and propose potential strategic partner relationships for existing product lines and new business.
- Evaluate proposals given to the Group for CSR and brand building initiatives, and recommend viable proposals
- Oversee the activities of brand managers and overall management of the marketing function.
Qualification, Skills and Competencies
- Business or marketing-related degree. A post-graduate qualification (MBA) would be an added advantage.
- Minimum 4 years marketing management experience in a competitive commercial environment.
- Proven experience in marketing/brand management, development and execution of advertising strategies.
- Excellent Communication, negotiation and presentation skills
- Experience in FMCGs, media, service or related industry would be an added advantage.
Brand Manager
Working closely with the
marketing manager, functional heads and other stakeholders the job
holder will be responsible for market research, advertising &
promotion and brand development activities for the allocated brand(s) to
maximize growth and deliver business financial targets.
Roles and Responsibilities
Roles and Responsibilities
- Execution of approved marketing strategies and programs
- Work closely with external creative agencies o identify opportunities for brand building, circulation, viewer-ship, listener-ship, and advertising
- Pro-actively lead the strategic brand development of the assigned brand portfolio.
- Evaluate the impact of marketing campaigns and draw lessons for future initiatives.
- Prepare activity budgets and manage expenditure against approved budgets
- Establish and drive internal contact with commercial and Sales & Distribution teams to ensure efficient execution of marketing initiatives.
- Coordinate the production of marketing materials.
Qualification and Skills
- At least 3 years working experience in Brand Management position.
- University degree in Marketing or relevant business qualification
- Highly motivated, pro-active and professional individual with the ability to work well under pressure.
- Excellent communication and organization skills
If you possess the above competencies and the drive, please send your application not later than 21st October 2012 as follows;
The Human Resources Manager through hrrecruit@standardmedia.co.ke
or Address P.O. Box 30800-00100 Nairobi
or Address P.O. Box 30800-00100 Nairobi
The Standard Group is an equal opportunity employer and as such, canvassing of any form will lead to automatic disqualification.